Pinterest

Pinterest has recently become a huge source of inspiration for me.
Before I discovered Pinterest I didn’t usually spend much time digging around finding things that were interesting to me unless I was doing research or getting some inspiration before I started working on a project. But now i find I fill a lot of my downtime searching for the latest and coolest pins!
You can use Pinterest on your computer, smart phone and tablet device.
It’s so simple and easy to use! For those of you who haven’t explored Pinterest I will break it down.
Search a category, scroll down the list of inspiring Pins and Re-pin the posts you like! You can also upload images of your own for other people to re-pin.
So what are you waiting for? It is a great resource and I highly recommend getting onto Pinterest and start Pinning!
View the Tango team at pinterest.com/tangonz/.

State pluk from second screen

K Road digital agency Tango added an audio recognition string to its second-screen bow recently with its very successful TV-to-mobile campaign for State Insurance.

The campaign aired as part of the Colenso-created “Ain’t nothing gonna break my stride,” epic TV campaign, which sharp-eyed viewers will have noticed carried a pluk™ logo, cueing the 50,000 kiwis with the app installed to pluk the ad’s digital content.

The content in this case included a form, delivered straight to the viewer’s smartphone or tablet, offering a $50 iTunes card with any new insurance policy.

According to Tango lead cheese Joel Frost, the campaign was the most successful Pluk campaign to date, with around 7000 viewers downloading the offer and a good number going on to buy policies and claim their iTunes cards.

“For us this is a great example of how a second-screen approach can work for a client,” crowed Frost. “Digital versus broadcast is too often seen as an either-or. With technologies like pluk™, marketers can fit with how people actually consume their media, and turn that into great results.”