Social Media at a Board Level
// April 26th, 2010 // News
Could there be a clearer indication that Social Media is on track to become a key component in every corporates marketing mix than the booked out session at the up coming Australian Institute of Company Directors Conference in Christchurch in May. The session titled ‘The commercial benefits of today’s social networking platforms’ will be presented by Laurel Papworth, one of Australasia’s leading online community strategist and is one of only two session to be fully booked ahead of the conference.
This signal should give Marketing Managers and Agencies developing strategies for social media confident that if they present a robust business case they should receive support from their boards.
Boyd Wason