The Heart of a Relationship
// March 16th, 2010 // News
Did you know that the leading cause of death in New Zealand is cardiovascular disease (CVD)?
CVD accounts for 40% of deaths every year in New Zealand but is largely preventable with treatment and lifestyle advice for those at moderate and high risk.
In 2009, the New Zealand Heart Foundation, with the help of The University of Auckland, developed a tool for health professionals that could determine a person’s risk of heart attack or stroke within the next five years by asking a series of health questions.
To help them meet their strategic goal – to stop people dying prematurely of heart disease – the Heart Foundation engaged Tango to bring this valuable tool to life for all New Zealanders.
Tango created the ‘Know Your Numbers’ digital strategy to help highlight the importance to New Zealanders of knowing their blood pressure and cholesterol ratio as a way to monitor their heart health.
The Know Your Numbers website educates people on why these numbers are important, before taking them through an easy-to-use Your Heart Age Forecast tool. Then, to support people to take steps towards taking better care of their heart health, they can create their own personalised Heart Health Plan by simply answering a series of lifestyle questions. Their Heart Health Plan is delivered in six weekly emails that provide people with relevant content on how they can improve their lifestyle.
Know Your Numbers is a fun and easy-to-navigate way to help New Zealanders become aware of the steps involved in taking responsibility for their own heart health. Take a look and let us know what you think!