Cover Baby Wins Award
// March 19th, 2010 // News
The Treasures Cover Baby 2009 campaign has won a Bronze Award for Customer Engagement at the New Zealand Marketing Association RSVP Awards.
The Cover Baby 2009 campaign was a huge success, engaging thousands of mothers, who received votes from tens of thousands of friends and families. The campaign had a huge following online, which transformed into an engaging offline magazine promotion and brand engagement for Treasures Nappies.
“Finalist last year, Bronze this year, this award is evidence of how effective Treasure Cover Baby is in engaging New Zealand parents, and their friends and families” said Heather Greaves, SCA’s Marketing Manager, Babycare.
“It’s a concept that SCA has really got behind and its great to see that all hard work everyone put in last year has been recognised” a delighted Boyd Wason, Managing Director of Tango, added.
Treasures Cover Baby has certainly cemented a place in the hearts of New Zealand parents and may now become an on ongoing activity for the brand.
About the Marketing Association RSVP Awards
The RSVP awards are the most prestigious awards for direct and interactive work in New Zealand, and focuses not only on creative excellence but also on marketing effectiveness and strategic thinking.