Treasures Cover Baby 2009 is Finalist at RSVP awards
// December 9th, 2009 // News
Good way to kick off the week: We just found out that our website for Treasures Cover Baby Search is a Finalist in the RSVP awards. That’s great news, because the previous version also made the cut to be a Finalist last year. The plan this year was to build on that success so we really pushed ourselves to deliver something that is more engaging, beautiful and easier to use. We’ve already smashed last years figures in every area (number of visits, number of people entering their babies, number of Friend Get Friend emails sent..) and it’s nice to see that the RSVP judges agree we did a great job.
In case you don’t know, the RSVP awards are the most prestigious awards for direct and interactive work in New Zealand and unlike many other awards schemes, effectiveness is important – all entries are judged not only on creative excellence, but on great strategic thinking and results.
Well done to Treasures for recognising a great idea and getting us to do it again this year. We’ll keep you posted on what happens on awards night.