Social Media at a Board Level
// April 26th, 2010 // No Comments » // News
Could there be a clearer indication that Social Media is on track to become a key component in every corporates marketing mix than the booked out session at the up coming Australian Institute of Company Directors Conference in Christchurch in May. The session titled ‘The commercial benefits of today’s social networking platforms’ will be presented by Laurel Papworth, one of Australasia’s leading online community strategist and is one of only two session to be fully booked ahead of the conference.
This signal should give Marketing Managers and Agencies developing strategies for social media confident that if they present a robust business case they should receive support from their boards.
Boyd Wason
Cover Baby Wins Award
// March 19th, 2010 // No Comments » // News
The Treasures Cover Baby 2009 campaign has won a Bronze Award for Customer Engagement at the New Zealand Marketing Association RSVP Awards.
The Cover Baby 2009 campaign was a huge success, engaging thousands of mothers, who received votes from tens of thousands of friends and families. The campaign had a huge following online, which transformed into an engaging offline magazine promotion and brand engagement for Treasures Nappies.
“Finalist last year, Bronze this year, this award is evidence of how effective Treasure Cover Baby is in engaging New Zealand parents, and their friends and families” said Heather Greaves, SCA’s Marketing Manager, Babycare.
“It’s a concept that SCA has really got behind and its great to see that all hard work everyone put in last year has been recognised” a delighted Boyd Wason, Managing Director of Tango, added.
Treasures Cover Baby has certainly cemented a place in the hearts of New Zealand parents and may now become an on ongoing activity for the brand.
About the Marketing Association RSVP Awards
The RSVP awards are the most prestigious awards for direct and interactive work in New Zealand, and focuses not only on creative excellence but also on marketing effectiveness and strategic thinking.
The Heart of a Relationship
// March 16th, 2010 // No Comments » // News
Did you know that the leading cause of death in New Zealand is cardiovascular disease (CVD)?
CVD accounts for 40% of deaths every year in New Zealand but is largely preventable with treatment and lifestyle advice for those at moderate and high risk.
In 2009, the New Zealand Heart Foundation, with the help of The University of Auckland, developed a tool for health professionals that could determine a person’s risk of heart attack or stroke within the next five years by asking a series of health questions.
To help them meet their strategic goal – to stop people dying prematurely of heart disease – the Heart Foundation engaged Tango to bring this valuable tool to life for all New Zealanders.
Tango created the ‘Know Your Numbers’ digital strategy to help highlight the importance to New Zealanders of knowing their blood pressure and cholesterol ratio as a way to monitor their heart health.
The Know Your Numbers website educates people on why these numbers are important, before taking them through an easy-to-use Your Heart Age Forecast tool. Then, to support people to take steps towards taking better care of their heart health, they can create their own personalised Heart Health Plan by simply answering a series of lifestyle questions. Their Heart Health Plan is delivered in six weekly emails that provide people with relevant content on how they can improve their lifestyle.
Know Your Numbers is a fun and easy-to-navigate way to help New Zealanders become aware of the steps involved in taking responsibility for their own heart health. Take a look and let us know what you think!
Brick Flicks
// January 22nd, 2010 // No Comments » // News
So, now that 2010 is underway and those mince pies and overboozing are fast becoming a dim memory, and just in time to remind you that there are only 337 shopping days left till Christmas, we can finally reveal three films Tango made as a Christmas surprise for our client Think Brick Australia. Written, shot (in one sunday afternoon) and starred in by Tango staffers or body parts of Tango staffers, they tell the story of Stunt Brick and not quite trusty sidekick Wood. Basically a dig at wood’s shortcomings as a building material when compared to brick expressed in a way you won’t have seen before.
Think Brick sent links to them out as a Christmas card to a select group of people in the construction industry – architects, builders, designers….. and you can still hear them laughing if you listen hard. Best name for the “kung fu specialist” SEO specialist wins something we haven’t decided yet..
Treasures Cover Baby 2009 is Finalist at RSVP awards
// December 9th, 2009 // No Comments » // News
Good way to kick off the week: We just found out that our website for Treasures Cover Baby Search is a Finalist in the RSVP awards. That’s great news, because the previous version also made the cut to be a Finalist last year. The plan this year was to build on that success so we really pushed ourselves to deliver something that is more engaging, beautiful and easier to use. We’ve already smashed last years figures in every area (number of visits, number of people entering their babies, number of Friend Get Friend emails sent..) and it’s nice to see that the RSVP judges agree we did a great job.
In case you don’t know, the RSVP awards are the most prestigious awards for direct and interactive work in New Zealand and unlike many other awards schemes, effectiveness is important – all entries are judged not only on creative excellence, but on great strategic thinking and results.
Well done to Treasures for recognising a great idea and getting us to do it again this year. We’ll keep you posted on what happens on awards night.
Tango CD to judge Webby Awards
// December 3rd, 2009 // No Comments » // News
Following on from our success in last year’s Webby Awards with the Think Brick Climate Design wizard, Tango CD Kola has been invited to be a judge for next year’s Webby’s. Given that we’ve got a few strong entries to put in to the awards, he may have to get used to writing “Not Judging” on quite a few submissions.
In case you don’t know what the Webby’s are, they are the foremost international awards for interactive work and a prestigious award to win. Find out more about them here:
Webby’s
You can also go and have a play with the Climate Design Wizard
By their works shall you know them (or us)
// November 2nd, 2009 // No Comments » // News
Just a quick post to say, one of the best ways to get an idea of what Tango is about is by looking at the work we’ve done for some of New Zealand’s best known brands. So we’ll be updating our work section quite a bit over the coming week – please remember to visit it often, we’re sure you’ll find it very interesting.
Scary Presentations
// October 29th, 2009 // No Comments » // News
Hello, nice to see you
// September 11th, 2009 // No Comments » // News
Welcome to Tango’s blog. It’s been created to give you an up to date impression of what we’re doing, what interests us, what we think about our industry and anything else we think’s worth mentioning
Our amazing new website is under construction and will be finished soon. Meanwhile, this blog’s a great place to find out a bit more about New Zealand’s leading independent relationship marketing agency.