Senior Account Manager

Job Description
We are seeking a Senior Account Manager with creative flair to join our fun and fast-paced digital advertising agency, Tango. Free coffee and good tunes n’ times guaranteed.

One of our Senior AM’s is having a baby, so you’ll be taking her place for a minimum of 12 months. If you love us and we love you, this role could extend to a permanent role after the initial contract period.

About us
We are a digital agency built on simple ethos – work hard, be honest, keep it creative. 10 years later and we are continually growing and representing some of this country’s most iconic brands. Our core premise is to creatively devise and detonate digital advertising and media to drive brand engagement and produce work that people want to talk about.

In short, we love what we do; we live and breathe everything creative, new and innovative. Together, we house loveable account service, production, digital development and media teams. We work the hard yards to achieve a common goal of thinking outside the box to produce top notch creative digital advertising campaigns (some of which have even scored us some fancy industry awards) and to be passionate and inspired about our work.

Professional, collaborative, playful and never shy of a night on the town together; we are seeking someone who will bring his or her own special ingredient to our busy team.

About you
Ideally you will have account management experience in this line of work. You must have a mindset that wants to progress / develop and succeed in a thriving agency, you will be passionate, well presented and have an opinion and not be afraid to challenge with your ideas.

Working closely with the general manager, this SAM will be bright, witty and require minimal hand holding. A strong client focus, displays strong attention to detail, being organised (more than the boss at least) and to contrive innovative and fresh ideas are vital … exceptional coffee making skills are a plus. But, if you’ve got a swell attitude and good work ethic, you might be able to fool us into hiring you as well.

How do I apply and more importantly, when do I start?!
We would like you on ship and ready to sail in a month, but of course flexible for the right candidate. Interested? For more information, or to send through your resume, drop us a line at through the Loop.

Send your CV to jobs@tangocomms.co.nz

Lumix ProAm receives a clap in Campaign Brief

Here” a link to the article on campaignbrief.co.nz.

The Lumix G Series Am competition closed on Sunday 15 July, with eight voters winning the latest GF5 camera. With all votes tallied up, the Amateurs came out well on top, scoring an impressive 47,701 votes, versus 37,350 for the Pro.

K-Road based digital shop Tango set out to prove that Panasonic”s G Series cameras let anyone shoot like a pro, by running an online promo campaign with a twist.First they equipped a top (anonymous) Pro ?????? ????????? photographer and a pair of enthusiastic Amateurs with the same G-Series camera. They were then given the same 10 briefs and a deadline to capture the best shots.

The shots were displayed at lumixproam.co.nz where visitors voted for their favourites, and entered the draw to win one of eight G Series cameras. Everyone who voted got a sweet $100 discount on G Series gear. And more than 3,000 of those entrants also shared the comp on Facebook, Twitter and Pinterest.

James Smith, promotions and advertising manager, Panasonic New Zealand says the competition has created heaps of exposure and proven how well G Series cameras punch above their weight.

Says Smith: “We are really stoked that kiwis got in behind this campaign and backed the right horse! The Lumix team put it all on the line – and now we can finally get some sleep.”

State pluk from second screen

K Road digital agency Tango added an audio recognition string to its second-screen bow recently with its very successful TV-to-mobile campaign for State Insurance.

The campaign aired as part of the Colenso-created “Ain’t nothing gonna break my stride,” epic TV campaign, which sharp-eyed viewers will have noticed carried a pluk™ logo, cueing the 50,000 kiwis with the app installed to pluk the ad’s digital content.

The content in this case included a form, delivered straight to the viewer’s smartphone or tablet, offering a $50 iTunes card with any new insurance policy.

According to Tango lead cheese Joel Frost, the campaign was the most successful Pluk campaign to date, with around 7000 viewers downloading the offer and a good number going on to buy policies and claim their iTunes cards.

“For us this is a great example of how a second-screen approach can work for a client,” crowed Frost. “Digital versus broadcast is too often seen as an either-or. With technologies like pluk™, marketers can fit with how people actually consume their media, and turn that into great results.”

Draw something

I’m sure you’ve heard the talk about Facebook buying Instagram for a cool $1bn, and possibly the other news in the media of Zynga purchasing Draw Something.

Personally, I’m a lot more interested in Draw Something. Now I’m not your traditional gamer, I never got into computer games, Gameboy, Playstation, Xbox or Wii – despite the fact that there’s pretty much all of them in my house. But I do have to say, that Draw Something is among the few games I’ve played, after Plants V’s Zombies and Where’s Wally. The difference though, you can’t clock it like you can these two.

It’s such a great time waster and perfect for the competitors amongst you, taking on friends and colleagues left, right and centre. I’m thinking we need to have an office battle, although the designers in the agency have a slight advantage.

I do have to say that (and admittedly, I went for the free option) my proudest moment was when I had enough coins to buy a full colour palate to make my works of art just that little bit better – if you’re in a game with me at the moment you’ll know that these really are works of art! Anyway, back to that colour range, here I am so very proud with my new colour range and then Draw Something randomly signed me out and when I signed back I no longer had my colour range, or my coins to buy them back. Now no-one will know that I was talented enough to gain enough coins to buy a new colour range!

There’s a few other things I’d like to see happen, and supposedly Zynga are all over it but, a simple little Go Back function for when you’ve selected the wrong word to draw, and the ability to choose another person to play without having to finish your current game would make things just that little bit easier. A Chat functionality would also be great so you can talk smack with your opponents. I haven’t got to the 99 you’re awesome at this game cap yet, but apparently that’s increasing too, maybe they read my previous comment about clocking a game.

What’s more important to you, the winning streak or the coins? I’d have to say the coins, but that’s because I have the free game and I’m longing to get that colour palate back. And can anyone tell me how do I get more bombs?

So for all you Draw Something gamers out there, let’s draw to the new era of this drawing craze. – Renee

Changing the world 1 font at a time

I’m not a typography junkee, and probably don’t stay ‘up-to-date’ with all the new styles as much as I should. But, compared to the average Joe on the street I know quite a bit about fonts, or at least know what their names are. Some of my nearest and dearest have actually tagged me with the endearing title, ‘Font boy’.

Anyhow, there are some really interesting things happening with fonts at the moment and with recent trends of ‘VINTAGE’ design you’ve got collaborative designers re-creating amazing fonts from back in the day. I’m sure there’s heaps I haven’t discovered but these guys are pretty cool. They are called Lost Type You can download sweet fonts and donate how ever much you think is a fair amount. Loving these guys.

I also saw an article recently from GOOD that I found intriguing. I won’t go into the whole story but basically Chattanooga, in the US has developed it’s own typeface (Chatype) and acquired $7000 through Kickstarted. An excerpt from the article summarised the concept. “The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga – a rapidly growing city in the midst of a creative renaissance – is ‘more than just your average Southern town.’” Pretty huge concept to help unite a city/nation. Full story

‘Font-boy’

Google+

Google is Google’s latest attempt to create a social network that rivals Facebook and Twitter.

Google has been using their considerable resources to promote (hype) Google and the response has been positive. So far approximately 40 million users have signed up and there is excited chatter about Google and the possibilities of this new network.

Until now Google was only available to personal users, but on Monday Google launched Google pages, enabling businesses and brands to create their own presence on this new social platform.

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